Tuesday, September 18, 2012

Etude House Now Open At SM Sta. Mesa

Korean cosmetics brand Etude House has welcomed another branch under its wings! Last September 17, 2012, they have unveiled their newest branch at SM Sta. Mesa (formerly known as SM Centerpoint). I was lucky to have the time to visit them on their second day and here are the photos that I took:

Nail Items (middle aisle)

Nail Lacquers

Cashier station

Middle Make-up Aisle (Eyes, Lips)

While looking at the make-up aisle, I decided to try some of the items.

The items that I tried for this look:

Tear Drop Liner

Brow Mascara/Gel (this is the lighter one of the two shades available)

Lash Primer (1st one) and Lash Perm Volume Mascara (3rd one)

1st pink lipstick from left

Make-up Wall (left side upon entrance; where face base, concealers, and featured products are located)

Face powders, foundations and concealers

Lash Perm Mascara

The newest mascara in Etude House - the Lash Perm 3 Step Volumecara

Step-by-step guide to use the Lash perm 3 Step Volumecara

Skincare Wall (right side upon entrance; where skincare items, perfume, accessories and gifts are located)


The purple one's my favorite :)

Dry Shampoo

Hair Dyes

SHINee items 

Make-up brushes, tools, fasies, etc.

SHINee's Minho's standee located outside the store

I love that this branch has a really wide floor area - great for looking at each item without having to squeeze in when there's a lot of customers inside. I also love the pink and white interiors - very girly! The staff are also very welcoming and informed about the products so customers are assured that they will get quality service while shopping inside the store.

By the way, they have an on-going in-store promo. For every P500 spent, a customer will get a free mask. For every P1000 worth of purchase, the customer gets a free pin.

For those who want to visit Etude House, it is located at the second floor of SM Sta. Mesa. For more updates, please visit their Facebook page here.

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